Marty Neumeier's INNOVATION WORKSHOP pdf epub mobi txt 电子书 下载 2024


Marty Neumeier's INNOVATION WORKSHOP

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Neumeier, Marty
2009-7
0
214.00元
9780321636935

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发表于2024-11-13

Marty Neumeier's INNOVATION WORKSHOP epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marty Neumeier's INNOVATION WORKSHOP epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marty Neumeier's INNOVATION WORKSHOP pdf epub mobi txt 电子书 下载 2024



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BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand" - How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: * DVD with 45 minutes of content and exercises--enough activities for a one-day workshop! * Downloadable materials, including printable exercise sheets and supplementary content * iPod version of video Marty Neumeier's INNOVATION WORKSHOP is a recent recipient of a BronzeTelly Award. This is a video DVD. Run time: 47 minutes Languages: English Closed Captioned in English

Marty Neumeier's INNOVATION WORKSHOP 下载 mobi epub pdf txt 电子书

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Marty Neumeier's INNOVATION WORKSHOP pdf epub mobi txt 电子书 下载
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