具体描述
Individuality has become of paramount importance in the design of the working world and the unique selling pointandlaquo; the elixir of life of every good marketing strategy. In addition, more and more employers allow their employees many and varied possibilities of self-expression in the office. Both these trends meet in the increasingly nuanced concept of corporate identityandlaquo;. This level of identification not only requires a certain inner company ethos, but also a winning outward aesthetic. In this book, 30 projects by renowned German architects (i.a. BFGF, BRT Architekten, GRAFT, Ingenhoven, plajer and franz studio) show how this aim can be realised - given the starting point their solutions tend to be unconventional and rich in startling ideas.
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