Private Label pdf epub mobi txt 电子书 下载 2024


Private Label

简体网页||繁体网页
Lincoln, Keith/ Thomassen, Lars
2009-6
320
239.00元
9780749455934

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发表于2024-11-28

Private Label epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Private Label epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Private Label pdf epub mobi txt 电子书 下载 2024



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Private labels, also known as store brands” or house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every $100 spent around the world, $17 is spent on a private label. The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands. Private Label is a gripping and persuasive study of this retail phenomenon. Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate. This book is for retailers too, as they need to control private labels profitably without damaging their own business. The way forward, the authors argue, is cooperation between brands and retailers. Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually. By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.

Private Label 下载 mobi epub pdf txt 电子书

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