Essentials of Marketing pdf epub mobi txt 電子書下載 2024

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Jim Blythe

Prentice Hall

2009-8-14

360

USD 120.00

Paperback

9780273717362

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发表于2024-11-24

Essentials of Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Essentials of Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Essentials of Marketing 下載 mobi epub pdf txt 電子書