Marketing Mistakes and Successes pdf epub mobi txt 电子书下载 2024

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Hartley, Robert F.

2009-2

416

651.00元

9780470169810

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发表于2024-09-22

Marketing Mistakes and Successes epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Mistakes and Successes pdf epub mobi txt 电子书下载 2024

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This best-selling casebook, now in its 11 th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

Marketing Mistakes and Successes 下载 mobi epub pdf txt 电子书