Spanning Silos pdf epub mobi txt 电子书 下载 2024


Spanning Silos

简体网页||繁体网页
David Aaker
Brilliance Audio on MP3-CD
2008-11-25
0
USD 24.95
Audio CD
9781423375883

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发表于2024-11-10

Spanning Silos epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Spanning Silos epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Spanning Silos pdf epub mobi txt 电子书 下载 2024



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Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams a " or a oesilosa a " make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: a Find the right role and scopea Gain credibility and buy-in a Use teams to link silos a Develop a common planning processa Adapt the master brand to silo marketsa Prioritize brands in the portfolioa Develop silo-spanning marketing programs For each item, Aaker breaks down the CMOa (TM)s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.

Spanning Silos 下载 mobi epub pdf txt 电子书

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