具體描述
An entrepreneurial and managerial approach. Continual increases in wealth and leisure time have given a sharp rise to tourism, which resulted in the rapid development of tourism - related ventures such as hotels, bed and breakfast accommodation, travel agencies, restaurants, theme parks, event companies, resorts, tourist guides and tour operators, to mention a few. "New Tourism Ventures: An Entrepreneurial and Managerial Approach" provides a definitive grounding of how to create and manage such tourism ventures. It takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts associated with entrepreneurship and demonstrating the linkages of the subject with the tourism economy within the context of international best practice and research.
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