If information is power, Take the Cold Out of Cold Calling is ''power on steroids!'' Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.

In Take the Cold Out of Cold Calling you'll discover the secret world on online information, how to find it, and how to use it. You'll get step-by-step instructions along with real examples.

You'll learn...

How to build deep and meaningful relationships with prospect and clients.

Ways to access highly qualified lead lists -- for FREE!

Tips and tricks for popular search engines get it right the first time.

How to use Google like a pro -- it's scary what you can find once you know how to look.

Social networks including LinkedIn, Facebook, Twitter and the secrets on how to use them as amazingly powerful Sales Intelligence engines.

The ''Invisible Web'' -- sites most people and search engines don't know about and can't find.

How to access premium information resources at no or very low cost.

The theory of the ''Fourth R'' and value-based ''warm call selling.''

How to massively increase your credibility with prospects and existing clients.

How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression.

If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal.

The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club.

The book includes full access to the online Know More! Resource Center and downloadable Toolbar, making it easy (and FUN) to practice what you learn.

Sam Richter is an internationally recognized expert on sales and marketing and multiple times has been named one of the world's Top 25 Most Influential Sales Leaders. Sam's experience includes building innovative programs for start-up companies and some of the world's most famous brands.

Sam has won Best of Show at numerous marketing/sales competitions, a Gold Award at the International Film Festival, he was recognized with a Codie-Award, the 'Oscars' of the software industry, he's a member of the Business Journal Forty Under 40, and he's a past finalist for Inc. Magazine's Entrepreneur of the Year.

Through his Know More! business improvement programs, Sam has trained leading organizations and entertained tens of thousands of persons around the world. Sam's programs on sales intelligence--gaining supreme insight and relevancy for building meaningful business relationship--promises to be the highest-content, most take-home-value program attendees have ever experienced.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.