The Customer Is Always Wrong

The Customer Is Always Wrong pdf epub mobi txt 電子書 下載2025

出版者:
作者:Martin, Jeff 編
出品人:
頁數:192
译者:
出版時間:2008-10
價格:$ 12.95
裝幀:
isbn號碼:9781933368900
叢書系列:
圖書標籤:
  • 客戶服務
  • 顧客體驗
  • 商業策略
  • 營銷
  • 管理
  • 零售
  • 消費者行為
  • 負麵反饋
  • 問題解決
  • 客戶關係
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具體描述

From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-and-selling retail culture: the sales and the stockrooms, the shift managers, and the clock punchers. The Customer Is Always Wrong is a tragicomic and all-too revealing collection of essays by writers who have done their time behind the counter and lived to tell their tales. Jim DeRogatis, author of Let It Blurt , for example, describes hanging out with Al himself at Al Rocky’s Music Store, while Colson Whitehead explains how three summers at a Long Island ice cream store gave him a lifelong aversion to all things dessert-like. This book not only shines a light on the absurdities of retail culture but finds the delight in it as well.

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