具体描述
"Companies in the Corporations That Changed the World" series all have one thing in common: They changed the way we live, and even the way we think. And each has been an industry pathfinder that enabled many other companies to succeed.Each book in the series: explains how the company changed the way we live, work, enjoy leisure, communicate, drive, or shop; details each company's history, innovations and competitive advantage, missteps, financial results, and future prospects; spotlights entrepreneurs and the methods they used to achieve stellar results; and, provides timelines for context, trivia for fun, case studies for learning, and executive biographies for interest and profit.It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the 21st century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. The Harley-Davidson racing team adds a 17-year-old girl to the roster. Two-hundred and fifty-thousand people help celebrate Harley's 100th anniversary in Milwaukee. And a museum devoted to the company's products opens. Clearly, this is a company unlike any other.
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