Strategic Marketing For Health Care Organizations pdf epub mobi txt 电子书下载 2024

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Kotler, Philip/ Shalowitz, Joel/ Stevens, Robert J.

2008-5

576

665.00元

9780787984960

图书标签: 商业管理科特勒医药行业医疗医学

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发表于2024-12-31

Strategic Marketing For Health Care Organizations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Marketing For Health Care Organizations pdf epub mobi txt 电子书下载 2024

图书描述

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations , students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Strategic Marketing For Health Care Organizations 下载 mobi epub pdf txt 电子书