Aesthetics in Marketing pdf epub mobi txt 電子書 下載 2024


Aesthetics in Marketing

簡體網頁||繁體網頁
Baisya, Rajat K./ Das, G. Ganesh
2008-3
312
$ 37.23
9780761935957

圖書標籤:  


喜歡 Aesthetics in Marketing 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-12-28

Aesthetics in Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Aesthetics in Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Aesthetics in Marketing pdf epub mobi txt 電子書 下載 2024



圖書描述

A book for Indian designers and brand marketers, Aesthetics in Marketing primarily deals with understanding aesthetics beyond its visual association and making it relevant to product designing strategies. It is the first attempt of its kind to understand the influence of aesthetics in the context of two very important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a product and deliberates on the important of each of these and the kind of balance necessary among them for designing successful products. It stands out on account of the theory, concepts and models discussed, which have a strong foundation in the authors' primary research. Through real-life case studies, interviews, and company and consumer surveys, the authors have brought to the fore the important of aesthetics in various aspects of marketing, like cultivation of a brand image, and have focused on the role played by demographic variables in influencing product buying decisions. Bringing a whole new meaning to the adage 'beauty is in the eye of the beholder', this book will certainly lead to introspection on the importance of 'aesthetics' in the market value of a product.

Aesthetics in Marketing 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Aesthetics in Marketing pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Aesthetics in Marketing pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有