Powerlines pdf epub mobi txt 電子書下載 2024

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Cone, Steve

2008-7

288

166.00元

9781576603048

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发表于2024-11-13

Powerlines epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Powerlines pdf epub mobi txt 電子書下載 2024

圖書描述

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Powerlines 下載 mobi epub pdf txt 電子書