Olympic Media pdf epub mobi txt 電子書 下載 2024


Olympic Media

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Billings, Andrew C.
2008-3
200
$ 58.70
9780415772518

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发表于2024-12-25

Olympic Media epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Olympic Media epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Olympic Media pdf epub mobi txt 電子書 下載 2024



圖書描述

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC's Olympic telecasts have huge power and potential to shape viewer perceptions. Billings's unique text examines the production, content, and potential effects of NBC's Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC's telecast; and survey analyses interrogate the extent to which NBC's storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television". Andrew C. Billings is an Associate Professor and Director of Graduate Studies in the Department of Communication Studies, Clemson University, USA.

Olympic Media 下載 mobi epub pdf txt 電子書

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Olympic Media pdf epub mobi txt 電子書 下載
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