International Focus Group Research

International Focus Group Research pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Hennink, Monique M.
出品人:
页数:280
译者:
出版时间:2007-11
价格:$ 45.19
装帧:
isbn号码:9780521607803
丛书系列:
图书标签:
  • 国际焦点小组研究
  • 焦点小组访谈
  • 质性研究
  • 市场调研
  • 消费者行为
  • 跨文化研究
  • 研究方法
  • 数据分析
  • 营销
  • 国际营销
想要找书就要到 小美书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

具体描述

A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.

作者简介

目录信息

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有