Living the Brand pdf epub mobi txt 電子書下載 2024

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Ind, Nicholas

2007-12

200

239.00元

9780749450830

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发表于2024-11-13

Living the Brand epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Living the Brand pdf epub mobi txt 電子書下載 2024

圖書描述

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions." Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

Living the Brand 下載 mobi epub pdf txt 電子書