Consumer Behavior pdf epub mobi txt 電子書下載 2024

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Hanna, Nessim/ Wozniak, Richard

2001-4

632

$ 100.94

9780201471502

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发表于2024-11-28

Consumer Behavior epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Consumer Behavior pdf epub mobi txt 電子書下載 2024

圖書描述

This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer needs and wants. It looks at important developments in consumer behavior -- with cross-functional perspectives, and real-life business examples -- while encouraging users to interact with the Internet.Topics include consumer research, perception, learning, memory, and attitudes; motivation and emotion; personality, self-concept, and lifestyle; consumer decision making; communication; innovations; group influence, personal influence, and word-of-mouth; social class; and culture and microcultures.

Consumer Behavior 下載 mobi epub pdf txt 電子書