Media Choice pdf epub mobi txt 電子書下載 2024

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Hartmann, Tilo

Routledge

2009-04-14

320

USD 125.00

Hardcover

9780415964562

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发表于2024-11-13

Media Choice epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Media Choice pdf epub mobi txt 電子書下載 2024

圖書描述

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Media Choice 下載 mobi epub pdf txt 電子書