Introduction
Chapter 1: The Natural Laws of Perception: How the People around You Perceive You and Your Messages
•What You’re Up Against: Filters, Lenses and Other Influencers that Distort Your Message
•How Messages and Signals Enter Our Awareness
•How to Communicate for Maximum Impact and Accurately Transmit the Message
•Perceptual Acuity: How to Accurately Perceive Messages from Others
PART ONE: Influencing People and Events – The Foundation for Success in All Communication
Chapter 2: Developing Your Social Intelligence •Social Intelligence: Buzz Word or Survival Skill?
•Doing a 360 - How to Effectively Assess Your SIQ (Social Intelligence Quotient)
•The 7 Keys to Social Intelligence
•How to Boost Your Social Intelligence Quotient in Only 7 Days
Chapter 3: How to Read People and Predict Behavior
•The Top 5 Myths About Interpreting Human Behavior
•How to Become a Human Message Decoder
•Learn How the Pars-Pro-Toto Principle Can Help You Avoid Misjudging Others
•How to Avoid Being Blinded by the Halo-Effect
•Mastering Values and Criteria Analysis to Find Out What Matters to Someone Else
•Secrets from the FBI's files: Catching Liars in the Act
•What Are They Really Thinking? Become an Expert at Reading Body Language
Chapter 4: Engineering Buy-in and Gaining Compliance
•Getting Their Attention and Keeping It – Why It's Harder Than You Think, and What You Can Do
•What You Need to Know About How People Really Make Decisions
•Understanding Human Desire, and How It Can Help You Get What You Want
•Establishing a Strong Interpersonal Connection With Just About Anyone
•How to Inspire and Motivate People for the Long Haul
Chapter 5: Master the Art of Storytelling for Personal and Professional Success
•Why People Are Influenced by Stories
•How to Load Stories with the Key Emotional Ingredients and Engage an Audience's Emotions Through the Story
•Learn to Structure Stories for a More Powerful Effect on Your Listeners
•Use Stories to Inject Humor and Likeability Into Your Communication: Yes, You Can Become Funnier
•Enlivening Your Speeches with a Fitting Personal Story
•The 5 Storytelling Techniques That Help You Convey Complex Ideas Easily and Persuasively
•How You Can Use Stories to Motivate Your Audience to Support Your Goals
Chapter 6: Shortcuts to Influence - The Secrets to Changing Behaviors and Attitudes Fast
•Can You Persuade Without Manipulating? Recognizing Attempts at Manipulation in Yourself and Others
•Navigating the Gray Areas of Persuasion and Influence
•Powerful Insights into What Makes People Change Their Behaviors, Attitudes and Beliefs
•Ten Powerful Techniques You Can Use Right Away to Get What You Want Without Violating Your Conscience
Chapter 7: Secrets to Managing Interpersonal Conflict and Improving Strained Relationships
•Common Causes of Interpersonal Conflict
•How to Recognize and Prepare for Brewing Conflicts
•Good Conflict vs. Bad Conflict
•Ten Powerful Ways to Resolve Negative Conflict, Restore Harmony and Strengthen Interpersonal Rapport
•Don't Be All Ears – The Fine Art of Listening
•How to Use the Power of Empathy to Build Relationships
•How to Nurse a Strained Relationship Back to Health
Chapter 8: How to Hold the Conversations Nobody Wants to Have
•The Anatomy of a Difficult Conversation
•Preparing Effectively for the Difficult Conversation
•Why a Clear Objective Will Make Your Conversations Stronger and Obtain Results
•How to Deal with Emotional Outbursts and Negativity in Conversations
•How to Ask the Questions that Build Receptivity and Trust
•Voice Power: Why Your Vocal Tonality Can Mean The Difference between Conversation Success and Failure
•How to Use Body Language to Send a Message of Compassion, Empathy and Respect
•How to Summarize Your Conversations for Maximum Impact and Positive Conclusions
PART TWO: A Brand Is a Promise – What Does Your Personal Brand Say?
Chapter 9: Why Self-branding Is No Longer a Choice: And What Your Brand Says About You
• The Difference Between Random and Controlled Branding
•Start Thinking “You, Inc.”
•How to Develop Yourself Into a Compelling Brand
•How to Maintain and Grow “You, Inc.” and Build on Your Success
•What to do When Your Personal Brand Takes a Hit
Chapter 10: Branding 2.0: How to Use the Internet to Build and Expand Your Personal and Professional Brand
•Have You Heard of Tela Tequila and Dan Cook? Two Case Studies on How Real-World Superstars Are Created Online
•How You Can Take Advantage of Social Media like YouTube, MySpace, Facebook and Others While Avoiding the Traps
•The Future Is Archived: How to Build a Consistent Brand that Keeps Building on Itself
•How to Come Up With New Ideas that Keep Your Brand Humming Online
PART THREE: The Age of 24-hour Media – If You’re Not “On,” You’re Out
Chapter 11: How the Media Creates Meaning in the Minds of Your Audience: Powerful Messages and the Art of Spin
•Learn from the Strategies of Top Communications Professionals
•Spin: Why There Is No Such Thing as Unbiased Communication, and How Everything We Say Creates Meaning
•Lessons in Spin from Frank Luntz, Wal-Mart, and BP
•Practicing the Art of Spin: Your Turn to Create Meaning via the Persuasive Rewriting Exercise
Chapter 12: How to Use the Media to Enhance Your Reputation and Raise Your Profile
•Why You Need the Media
•Know the Objectives: Yours and Theirs
•Choosing the “Right” Media to get Your Message Out
•It’s a Sound-byte World: How to Craft Compelling Quotes and Messages That Cut Through the Noise and Stand Out
•Can You Play in the Big League? How to Get on CNN, Oprah and TODAY Even When You’re Just Starting Out
•How to Master the Art of Q & A: Top Ten Techniques for Responding to Difficult Questions and Enhancing Your Credibility
•Turning the Tables: How to Take Control of a Media Interview that Has Veered Off Course
•What Questions to Ask Prior to the Interview
•The Importance of Grooming and Outfit
Chapter 13: Top 10 Secrets for Success with the Media
•Everything You Need to Know to Turn Media Opportunities into Public Relations and Business Success
PART FOUR: Reputation Management – Your Good Name Is All You Have
Chapter 14: You’ve Been Googled – What’s the Verdict?
•How the Innocent Can Take a Beating on Google: a Case Study
•Why the Search Engines Can Make or Break Your Reputation and What You Can Do to Influence Public Perception
•The Top 10 Most Common Mistakes People Make to Sabotage Their Reputation How You Can Avoid Them
Chapter 15: Reputation Management 2.0
•The Top 5 Misconceptions About a Crisis Situation and Major Threats to Your Reputation
•Crisis Intelligence 101: How to Recognize the Many Faces of a Potential Crisis
•Dealing with a Crisis: How to Prevent the Smoke from Becoming a Fire
•Reputation in Peril: Quick Steps to Effective Crisis Management
•Top Strategies to Protecting Your Good Name
•Crucial Lessons from Movers and Shakers in the World of Politics and Business
Chapter 16:When the Damage Is Done – Repairing Your Reputation, Regaining Credibility and Trust
•Objectively Assessing the Damage
•Why You Need to Know Exactly Who Got Hurt, How and Why
•How Rumors Are Created and How You Can Stop Them Before they Spin Out of Control
•How to Identify Allies and Strategic Partners for Your Comeback
•Designing Your Credibility Comeback Plan Step-by-Step – Ten Secrets to Rebuilding Your Credibility
•You Can't Go Back – How to Reposition Yourself for Future Success
•How to Keep the Trust You’ve Worked So Hard to Get
Conclusion
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