Introduction. How to get the most out of this book.
Stages of thinking: The design process;
Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype;
Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn;
Example project. Research: Identifying drivers;
Information gathering; Target groups;
Samples and feedback. Idea generation: Basic design directions;
Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching;
Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour.
Prototyping: Developing designs; 'Types' of prototype;
Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity.
Glossary. Conclusion. Acknowledgements.
Contacts. Working with ethics.
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