Dictionary of Marketing Terms

Dictionary of Marketing Terms pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Imber, Jane/ Toffler, Betsy-Ann
出品人:
页数:624
译者:
出版时间:2008-7
价格:$ 16.94
装帧:
isbn号码:9780764139352
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More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Hereas a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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