第一部分 商务写作概论
1．黄金三段式Three-Part Structure/1
2．选择适当的表格和图例Choosing the Right Graphics/2
3．表格Tables/3
4．图例Figures/4
第二部分 商务信函
一般书信
5．书信的三种类型Three Types of Messages/13
6．通用信的写法Guidelines for Form Messages/19
7．标准通用信Standard Form Message/20
8．菜单式通用信Menu Form Message/21
9．指南式通用信Guide Form Message/23
求职招聘
10．求职信Application Letter/25
11．申请信Application Essay/27
12．请求写推荐信Recommendation．Request Letter/29
13．面试后的跟进信Interview Follow-up Letter/3l
14．给应聘者的回复的写法Guidelines for Employer’S Follow-up Letters/33
15．给应聘者的回复(想录用)Employer’S Follow-up Letter(Strong Candidate)/34
16．给应聘者的回复(不想录用)Employer’S Follow-up Letter(unqualified Candidate)/35
17．录用通知Job-OfferLetter/36
18．工作接受信Job·Acceptance Letter/38
19．工作拒绝信Job-rejection Letter/40
20．感谢信Thank You and Update tO Reference/42
21．推荐信的写法Guidelines for Employee Recommendations/44
22．推荐信(升职推荐)Recommendation(Promotion)/45
23．推荐信(强力推荐)Recommendation(Strong Candidate)/47
24．推荐信(有保留的推荐)Recommendation(with Reservations)/49
个人事务
25．要求涨工资或晋升的信件的写法Guidelines for Requesting Raises or Promotions/51
26．辞职信的写法Guidelines for Resigning/53
27．辞职信Resignation Memo/54
告知信息
28．告知信息信的写法Guidelines for informative Messages/55
29．建议信Advice‘Message/56
30．通知Announcement or Notice/58
31．确认信Confirmation Message/60
32．概述文件Cover Message/62
33．告知进度Update/64
表达善意
34．表达善意的信件的写法Guidelines for goodwill Messages/66
35．祝贺信Congratulations Message/67
36．道歉信Apology/68
37．感谢信Thank-You Message/70
38．欢迎信Welcome Message/72
39．同情信Sympathy Message/74
要求信
40．询问和要求信的写法Guidelines for Routine Inquiries and Requests/75
41．要求信息Information Request/76
42．要求合作Routine Request for Cooperation/78
43．常规邀请Routine Invitation/80
44．劝说接受特殊要求的信件的写法Guidelines for Special RequesB and Promotional Messages/82
45．劝说合作persuasive Request for Cooperation/83
46．请求帮助Persuasive Request for Assistance/85
47．请求参与Request for Participation/87
48．集资Fund-Raising Message/89
49．信用申请Credit Application/91
回应信
50．积极回应信的写法Guidelines for Positive Responses/93
51．积极回应询问Positive Reply to an Inquiry/94
52．积极回应要求或建议Request or Proposal Acceptance/96
53．积极回应建信用要求Credit Approval/98
54．积极回应投诉Accepting Claims/100
55．回绝信的写法Guidelines for Denying Requests/102
56．回绝资金要求Funding-Reque~Denial/103
57．消极回复询问(私人信件)Negative Response to an Inquiry(Personal Letter)/105
58．消极回复询问(正式信函)Negative Response tO an Inquiry(Form Letter)/107
59．消极回复捐款要求Negative Response tO a donation Request/109
60．消极回复投诉Negative Response to a Claim or Complaint/111
61．消极回复建信用要求(企对企)Negative Response to a Credit Application(Business to Business)/113
62．消极回复建信用要求(企对客)Negative Response to a Credit or Loan Application(Business to Consumer)/114
63．拒绝建议、‘计戈0或投标的信件的写法Guidelines for Rejecting Suggestions，Proposals，Or Bids/115
64．拒绝建议Suggestion Rejection/116
65．拒绝计划Proposal Rejection/118
66．拒绝投标Bid Rejection/120
公共关系
67．解释问题的信件的写法Guidelines for Explaining Problems/122
68．解释变故Negative Change Announcement/123
69．解释不好的结果Poor Results Explanation/125
70．危机处理Crisis Management/127
71．抱怨信的写法Guidelines for Making Claims or Complaints/129
72．一般的抱怨Complaint(Basic)/130
73．严重的不满Complaint(Serious)/132
74．说明立场的信件的写法Guidelines for Position Statements/135
75．立场描述Position Statement/136
营销和售后
76．销售信的写法Guidelines for Sales Messages/138
77．推销信(首次联系)Sales Letter(First Contact)/139
78．推销信(通用格式)Form Sales Letter/141
79．推销信(第二次联系)Sales Letter(Following a Contact)/143
80．售后联系Sales Letter(Following a Sale)/145
81．推销信(给不积极的消费者)Sales Letter(Inactive Customer)/147
82．催款信的写法Guidelines for Collection Letter/149
83．催款信(第一次通知)Collection Letter(First Notice)/150
84．催款信(第二次联系)Collection Letter(Second Notice)/152
85．催款信(最后通牒)Collection Letter(Final Notice)/154
第三部分 商务文档
报告和计划书
86．报告和计划书的写作要点Writing Successful Reports and Proposals/155
87．报告和计划书的类型Types of Reports and Proposals/156
88．事故报告Incident Report/157
89．调查报告Investigative Report/161
90．阶段报告Periodic Report/167
91．项目进度报告Progress Report/171
92．差旅报告Trip Report/175
93．正式报告MajorReport/179
94．陈述稿PresentationinManuscriptForm/180
95．计划书的写法Guidelines for Proposals/185
96．提高说明JustificationProposal/187
97．概念性计划书Concept Proposals or Suggestions/190
98．解决麻烦建议书Troubleshooting Proposal/192
99．申请计划书GrantProposal/196
100．研究计划Research Proposal/201
101．销售计划书或标书的写法Guidelines for Major Sales Proposal or Bid/204
102．投标Bid Form/205
103．营销计划Sales Proposal/207
公关文档
104．新闻通稿的写法Guidelines for News Releases/209
105．新闻通稿的主题Topics for News Releases/210
106．新闻通稿(好消息)Release(Good-News)/211
107．新闻通稿(坏消息)Release(Bad-News)/213
108．传单和小册子的写法Guidelines for Flyers and Brochures/215
109．传单Flyer/216
110．通讯的写法Guidelines for Newsletters/217
111．内部通讯Newsletter(In-House)/218
112．对外通讯Newsletter(Public)/220
说明书
113．说明书的写法Guidelines for Instructions/222
114．列举系列用品的说明书Instructions with a List of Materials/224
115．程序说明书Instructions for a Procedure/226
1 16．带照片的说明书Instructions Containing Photographs/228
117．带图片的说明书Instructions with Drawings/230
公司管理
118．公司概况的写法Guidelines for a Company Profile(or Fact Sheet)/232
119．公司概况(简要)Company Profile(Brief)/233
120．公司概况(详尽)Company Profile(Fact Sheet)/235
121．企业宗旨的写法Guidelines for Mission Statements/238
122．政策说明的写法Guidelines for Policy Statements/240
123．关于质量控制的政策说明Policy Statement on Quality Control/241
124．关于补偿金的说明Policy Statement on Reimbursing Expenses/242
125．关于保密政策的声明Policy Statement on Confidentiality/244
126．流程的写法Guidelines for Procedures/246
127．政策执行程序Instructions for a Policy Procedure/247
人力资源
128．职位描述的写法Guidelines for Job Descriptions/249
129．职位描述(简要)Job Descriptions(Brief)/250
130．职位描述(详细)Job Descriptions(Extended)/252
131．招聘广告的写法Guidelines for Job Advertisements/255
132．招聘广告Job Advertisements/256
133．员工评估的写法Guidelines for Employee Evaluations/258
134．员工评估(简要)Employee Evaluation(Short Form)/259
135．员工评估(详细)Employee Evaluation(Long Form)/261
附录
1．常用标点符号Using Punctuation/264
2．常用情态动词Common Modal Auxiliary Verbs/278
3．常用动词短语Common Two-Word Verbs/279
4．常用习语Idioms/280
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