International Strategic Marketing pdf epub mobi txt 电子书下载 2024

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J.B. McCall

Routledge

2004-06-17

288

USD 58.95

Paperback

9780415314176

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发表于2024-11-13

International Strategic Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

International Strategic Marketing pdf epub mobi txt 电子书下载 2024

图书描述

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178

International Strategic Marketing 下载 mobi epub pdf txt 电子书