Cases in Consumer Behaviour pdf epub mobi txt 电子书 下载 2024


Cases in Consumer Behaviour

简体网页||繁体网页
Antonides; Van Raaij, W. Fred; Antonides, Gerrit
Wiley
1999-07-16
180
USD 60.00
Paperback
9780471987819

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发表于2024-11-13

Cases in Consumer Behaviour epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cases in Consumer Behaviour epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Cases in Consumer Behaviour pdf epub mobi txt 电子书 下载 2024



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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:

* The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary

* The cases reflect the consumer perspective on marketing problems

* Each case presents a practical problem in the consumer area and poses questions for the reader.

An Instructor's Manual is available from the publisher for lecturers using the casebook.

Cases in Consumer Behaviour 下载 mobi epub pdf txt 电子书

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