In the News, 2nd edition

In the News, 2nd edition pdf epub mobi txt 电子书 下载 2025

出版者:The University of Alberta Press
作者:William Wray Carney
出品人:
页数:265
译者:
出版时间:2007-11-15
价格:$ 30.45
装帧:Paperback
isbn号码:9780888644954
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With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of "In the News" addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. "In the News" is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.

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