Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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不管是MHS還是regular students,都要用到的RM讀物。。包含瞭RM History, Marketing Segmentation, Internal Analysis, Forecasting, Distribution Channels, Value-bsed Pricing, Resources, Application, etc. 我說妳也忒強大點瞭吧,也就三百多頁的書,差不多的內容都給妳涉及瞭。
评分不管是MHS還是regular students,都要用到的RM讀物。。包含瞭RM History, Marketing Segmentation, Internal Analysis, Forecasting, Distribution Channels, Value-bsed Pricing, Resources, Application, etc. 我說妳也忒強大點瞭吧,也就三百多頁的書,差不多的內容都給妳涉及瞭。
评分不管是MHS還是regular students,都要用到的RM讀物。。包含瞭RM History, Marketing Segmentation, Internal Analysis, Forecasting, Distribution Channels, Value-bsed Pricing, Resources, Application, etc. 我說妳也忒強大點瞭吧,也就三百多頁的書,差不多的內容都給妳涉及瞭。
评分不管是MHS還是regular students,都要用到的RM讀物。。包含瞭RM History, Marketing Segmentation, Internal Analysis, Forecasting, Distribution Channels, Value-bsed Pricing, Resources, Application, etc. 我說妳也忒強大點瞭吧,也就三百多頁的書,差不多的內容都給妳涉及瞭。
评分不管是MHS還是regular students,都要用到的RM讀物。。包含瞭RM History, Marketing Segmentation, Internal Analysis, Forecasting, Distribution Channels, Value-bsed Pricing, Resources, Application, etc. 我說妳也忒強大點瞭吧,也就三百多頁的書,差不多的內容都給妳涉及瞭。
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