When Growth Stalls

When Growth Stalls pdf epub mobi txt 电子书 下载 2026

出版者:
作者:Steve McKee
出品人:
页数:240
译者:
出版时间:2009-3
价格:$ 27.95
装帧:
isbn号码:9780470395707
丛书系列:
图书标签:
  • 个人成长
  • 职场发展
  • 领导力
  • 瓶颈突破
  • 自我提升
  • 职业规划
  • 心理学
  • 效率提升
  • 问题解决
  • 思维模式
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具体描述

One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today. McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 companies that had at one time been among the nation's fastest-growing businesses. Developed in concert with Decision Analyst, a leading national research and consulting firm, the study probed areas as diverse as corporate structure, competition, branding, finance, and strategy. The target respondent profile were CEOs, owners, principals, presidents, managing directors or chairmen of the board. In-depth follow-up interviews yielded fascinating stories and personal comments from executives who had been living on the front lines of real-life growth crises. McKee presents compelling knowledge about how and why companies lose their way, and offers practical advice about how they can rekindle growth. When Growth Stalls demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering but by natural market forces and management dynamics that are often unrecognized--and widespread. The book presents seven characteristics that commonly correlate with stalled growth and what to do about them. Some are external forces to which countless companies have fallen victim: economic upheavals, changing industry dynamics, and increased competition. What McKee points out, however, is how often they catch companies off-guard. More surprising are four subtle and highly destructive internal factors that conspire to keep companies down: lack of consensus among the management team, loss of nerve, loss of focus, and marketing inconsistency. McKee makes the case that, regardless of what's going on outside of an enterprise, it's what's inside that counts.

From the Inside Flap

When Growth Stalls One of the biggest challenges any business leader faces is generating consistent, profitable growth. But stalled growth is the rule, not the exception, even for the best-managed companies. That's especially true in today's tumultuous economic environment. When Growth Stalls is a practical, hands-on guide for executives, managers, and entrepreneurs who are struggling with stalled growth as well as for those who hope to prevent it. In this book, marketing expert Steve McKee presents fascinating evidence that demonstrates that sluggish growth is usually produced not by mismanagement or strategic blundering, but by natural market forces and destructive internal dynamics that are widespread—and often unrecognized. All companies struggle with external forces such as economic upheavals, changing industry dynamics, and increased competition. When Growth Stalls explores how these forces conspire to take companies down. But the book also looks beyond these natural market forces and explains how four subtle and highly destructive internal factors conspire to keep companies down: a lack of consensus among the management team, a loss of nerve, a loss of focus, and marketing inconsistency. Conquering these, McKee's research shows, is the real key to overcoming stalled growth. When Growth Stalls demonstrates that no matter what's going on outside an enterprise, it's what's inside that counts. Public or private, for-profit or not-for-profit, consumer-focused or business-to-business—organizations of every size and shape are subject to the same challenges. Throughout this groundbreaking book, McKee explains how to turn things around, offering proven and practical advice for rekindling growth.

《破茧:在停滞中寻求转折》 您是否曾陷入一种无声的困境,无论如何努力,前进的脚步似乎都被无形的墙壁阻挡?生活、事业,甚至内心深处,都笼罩着一层挥之不去的停滞感,仿佛一切都停滞在原地,不再有新的突破,也没有往日的激情。这并非预示着终结,而是生命与成长过程中一个常态的转折点。《破茧:在停滞中寻求转折》正是为您而备。 本书并非简单罗列激励人心的口号,也不是提供一套放之四海而皆准的万能公式。相反,它深入挖掘“停滞”这一普遍存在的现象背后的复杂成因,从心理学、社会学、经济学以及个人发展等多个维度,剖析那些让个人、团队甚至组织陷入瓶颈的深层原因。我们探讨的“停滞”,可能表现为: 个人层面: 曾经的热情不再,面对熟悉的环境感到厌倦,梦想似乎遥不可及,缺乏前进的动力,反复陷入同样的困境,对未来感到迷茫和无力。 事业层面: 职业生涯发展受阻,晋升机会渺茫,创新能力下降,市场竞争力减弱,团队士气低落,业务增长停滞,甚至出现下滑。 关系层面: 长期缺乏深度沟通,彼此渐行渐远,曾经的亲密感消退,关系进入“舒适区”却也感到乏味,难以突破僵局。 社会层面: 某些社会群体的经济发展缓慢,创新活力不足,面临结构性挑战,难以找到新的增长点。 《破茧》将引领您穿越迷雾,理性地审视您所面临的停滞状态。我们不回避问题的严峻性,而是旨在帮助您: 一、 重新认知“停滞”的本质: 理解停滞并非失败的标志,而是一种信号,表明原有的模式、策略或认知已经不再适应当前的环境或需求。它往往是内在成长与外在环境之间发生失衡的体现。本书将帮助您区分真正的停滞与暂时的低谷,避免过度焦虑,也避免麻木不仁。 二、 探寻停滞的根源: 我们并非简单地说“你需要改变”,而是深入分析导致停滞的具体因素。这可能源于: 认知偏差: 固有的思维模式、对失败的恐惧、对舒适区的过分眷恋。 能力瓶颈: 技能的过时、知识的局限、学习曲线的陡峭。 环境因素: 市场变化、竞争加剧、社会结构性限制、技术革新。 动机缺失: 缺乏清晰的目标、内在激励的减弱、外部奖励的失效。 系统性问题: 组织文化僵化、管理模式陈旧、资源配置不当。 三、 发展打破停滞的策略与工具: 一旦理解了停滞的原因,我们便能更有针对性地寻找突破口。《破茧》将为您提供一系列实用且富有洞察力的策略,这些策略基于实际案例和理论研究,并强调个性化的应用: 重塑思维模式: 学习成长型思维,拥抱不确定性,培养好奇心和学习能力,挑战旧的假设。 激活内在动力: 重新连接个人价值观,设定有意义的目标,发现新的兴趣点,培养复原力和韧性。 精进与拓展: 识别关键技能的短板,制定有效的学习计划,勇于尝试新领域,跨界整合资源。 优化策略与行动: 审视现有策略的有效性,进行小步快跑的实验,学习从失败中汲取经验,拥抱变化。 构建支持系统: 寻求良师益友的指导,加入互助社群,建立健康的人际关系,获取外部反馈。 四、 培养持续成长的能力: 停滞不是终点,而是一个重新出发的起点。本书的最终目标是帮助您培养一种“在不确定性中成长”的能力。这意味着您将学会: 敏锐地感知信号: 能够早期识别停滞的迹象,并及时做出调整。 主动寻求变化: 不再被动等待,而是主动出击,创造新的机会。 从挑战中学习: 将困难和挫折视为成长的催化剂。 保持开放与灵活: 能够根据环境变化调整方向和方法。 《破茧:在停滞中寻求转折》将成为您在人生航程中,面对“暗礁”与“静水”时的指南针。它将帮助您从沉寂中苏醒,点燃内在的火焰,重新发现前进的勇气与力量,最终实现更深层次的蜕变与飞跃。如果您渴望打破现状,渴望在看似停滞的时刻找到转折的契机,那么,这本书将是您不容错过的旅伴。

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