Why Drucker's Ideas Matter More Now than Ever "This book is an excellent way to understand how Drucker's ideas apply to today's dilemmas, be they theproblems faced by organizations, by governments, or by individuals." -from the Foreword, by Charles Handy "This compilation of smart essays on the 'Drucker difference' illustrates how astonishingly wide the wings ofDrucker's wisdom have spread. We all stand gratefully in his shadows, silent in awe." -Warren Bennis, Professor Emeritus, University of Southern California "Peter Drucker is more than a 'management writer.' He literally created the foundation on which a FunctioningSociety rests. In The Drucker Difference, Peter's closest colleagues extend and amplify his tour de force body ofideas and ideals. It is the next step forward." -Bob Buford, Chairman, The Drucker Institute, and Founder, Leadership Network "Much has been written by and about my friend and mentor, Peter Drucker. But this book is different. It is writtenby those who knew and understood him as friends and faculty colleagues and reflects his thoughts andprinciples as they are currently being taught to those who will be making a difference for tomorrow." -C. William Pollard, Chairman Emeritus, The ServiceMaster Company "Hats off to the Drucker faculty members for putting the tacit knowledge they gained from working together withPeter Drucker into explicit knowledge through the publication of this book." -Ikujiro Nonaka, Professor Emeritus, Hitotsubashi University, Japan, andXerox Distinguished Faculty Scholar, University of California at Berkeley "The Drucker Difference is a unique book that enables present and future executives to capitalize onPeter Drucker's wisdom and to comprehend that knowledge from an entirely new perspective." -Minglo Shao, Chairman, Bright China About the Book: Peter F. Drucker was one of the mostinfluential business thinkers in history. Consideredthe father of modern management, hewas concerned not only with the human sideof management, but also with the larger societalroles played by both companies and theindividuals within them. If there has ever been a timewhen such thinkers are relevant, it is now. The Drucker Difference casts new light onDrucker's business philosophy, analyzing hismost important ideas in the context of today'sbusiness world. Through individual contributionsby professors from The Peter F. Druckerand Masatoshi Ito Graduate School of Management,it combines expert insight andcurrent scholarship to reveal how organizationsand executives can interpret and applyDrucker's timeless ideas. Today's top business thinkers provide sixteenchapters analyzing Drucker's views on themost critical issues of our time, including: Government, business, and civil society(Ira Jackson) The interplay of values and power withincompanies (Karen E. Linkletter andJoseph A. Maciariello) Applying collaboration to "knowledge work"(Craig L. Pearce) Drucker's management vision (Richard Smith) Economic environment, innovation, and industrydynamics (Hideki Yamawaki) Each contributor explains a single, classicaspect of Drucker's work, examines its implicationsin today's business environment, andapplies an up-to-date and contemporary interpretationof Drucker's wisdom. Covering everything from marketing andleadership to strategy and governance, TheDrucker Difference is both a timely newassessment and a valuable addition to the canonof Drucker literature.

作者介紹

作者簡介

剋雷格•L.皮爾斯

德魯剋管理學院管理學教授，《華爾街日報》曾專欄報導其對共享領導力的研究，著有《共享領導力》。

約瑟夫•A.馬洽列洛

與德魯剋共事26年，當德魯剋減少教學任務時接替德魯剋講課。他與德魯剋閤著瞭《德魯剋日誌》和《卓有成效管理者的實踐》兩本書。他目前是德魯剋研究院的研究主任兼學術主任、德魯剋管理學院的霍頓教席管理學教授。

山脅秀城

德魯剋管理學院副院長、管理學教授。他最新的著作是《日本齣口和外國直接投資：國際市場中的不完美競爭》。

譯者簡介

顧潔

品牌、營銷、呼叫中心管理方麵的獨立谘詢師

曾任Nielsen媒介研究（中國）公司戰略分析總監、Dumbar Branding公司策略總監、Interbrand公司高級品牌顧問、Kipany公司營銷運營經理和上海大學廣告學院講師。曾在美國工作多年，為美國聯閤利華、NEC、紐約時報、AT&T和Verizon等公司提供過廣告策劃、市場調研、直復營銷和呼叫中心管理等方麵的專業服務。齣版過《廣告文案寫作技巧》、《三位一體的商務智能》、《營銷：美國故事+中國啓示》和《美國故事中國啓示——新環境下的企業競爭力》等著作。齣版過《銷售創造奇跡》、《嚮頂尖CEO學創新》、《嚮頂尖CEO學營銷》、《多麵希拉裏》、《石頭剪刀布——日常生活中的博弈論》、《“吃”不消》、《豐田領導者》和《美麗戰爭——化妝品巨頭全球爭霸史》等多本譯作，是《銷售與市場》和《新營銷》雜誌的特約撰稿人。

王茁

管理與營銷戰略專傢

上海傢化聯閤股份有限公司副總經理

佰草集化妝品有限公司董事長

上海雙妹實業有限公司董事長

多年來一直倡導“學以緻用”、“知行閤一”，堅持理論聯係實際，篤信“他山之石，可以攻玉”，因而不遺餘力地在中國傳播世界管理與營銷的最新理念和最佳實踐。曾在美國工作多年，為美國IBM、惠普、康柏和微軟等多傢公司提供過市場與商業戰略方麵的谘詢服務。齣版過《三位一體的商務智能》、《商業智慧》（颱灣）、《營銷：美國故事+中國啓示》和《美國故事中國啓示——新環境下的企業競爭力》等著作。齣版過譯作《銷售創造奇跡》，是《嚮頂尖CEO學創新》、《嚮頂尖CEO學營銷》、《多麵希拉裏》、《石頭剪刀布——日常生活中的博弈論》、《“吃”不消》、《豐田領導者》和《美麗戰爭——化妝品巨頭全球爭霸史》等多本譯作的審校者，以及《IT經理世界》、《銷售與市場》、《成功營銷》和《新營銷》等雜誌的專欄作者。