Psycholinguistic Phenomena in Marketing Communication pdf epub mobi txt 電子書 下載 2024


Psycholinguistic Phenomena in Marketing Communication

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Tina M. Lowrey
Lawrence Erlbaum
2006
312
$ 101.70
9780805856903

圖書標籤: 心理語言學  語言學   


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发表于2024-11-10

Psycholinguistic Phenomena in Marketing Communication epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Psycholinguistic Phenomena in Marketing Communication epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Psycholinguistic Phenomena in Marketing Communication pdf epub mobi txt 電子書 下載 2024



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Product Description

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising.

The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Book Description

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. This text is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Psycholinguistic Phenomena in Marketing Communication 下載 mobi epub pdf txt 電子書

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Psycholinguistic Phenomena in Marketing Communication pdf epub mobi txt 電子書 下載
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你會得到大驚喜!!

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