Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society. McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.
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讀後感
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Jim的書，總之我們都被Neo-liberalism下的capitalism耍瞭就對瞭。這次論文就寫這個，撞到他槍口上，應該會被盯的很慘吧。。。
评分Jim的書，總之我們都被Neo-liberalism下的capitalism耍瞭就對瞭。這次論文就寫這個，撞到他槍口上，應該會被盯的很慘吧。。。
评分Cool capitalism refers to the way in which how neo-libralism incorporated the value of counter-cultre into its hegemony. This book is intended to expose how hegemony works by combining PEC and cultural analyses.
评分Cool capitalism refers to the way in which how neo-libralism incorporated the value of counter-cultre into its hegemony. This book is intended to expose how hegemony works by combining PEC and cultural analyses.
评分Cool capitalism refers to the way in which how neo-libralism incorporated the value of counter-cultre into its hegemony. This book is intended to expose how hegemony works by combining PEC and cultural analyses.
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