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Introduction xi
Translational Interpretation as Prerequisite for Creativity
Translational Interpretation: A Complex Strategic Game 1
Raymond Van Den Broeck
Textual Constraints and the Translator's Creativity in Dubbing 15
Frederic Chaume Varela
Translating Advertisements and Creativity 23
Geneviève Quillard
Die Autorübersetzung: Ein Schritt über die Grenze 33
Zbyněk Fišer
Kultureller Kontext und verschiedene Strategien bei der Übersetzung von Vladimir Tendriakovs „Noč'posle vypuska" 41
Carola Jürchott
Period Norms in Translation (Past and Present)
Translation Norms: Do they really exist? 53
Ewald Osers
Orientalism in Translation 63
Ovidio Carbonell Cortés
Sherlock Holmes in Early Twentieth Century China (1896-1916) - Popular Fiction as an Educational Tool 71
Eva Hung
Creativity as a Major Driving Force in the Eighteenth-Century Russian "Translation" of Till Eulenspiegel 81
Marcia Morris
Abhängigkeit der Übertragung der Realien von zeitgemäßen Übersetzungskonventionen 87
Dušan Tellinger
Influence of Translation Strategies on Target-System Norms
Literalness as an Overall Strategy for Translating Advertisementsin the Czech Republic 97
Zuzaría Jettmarová
Shakespeare Translations in South Africa: A History 107
Alet Kruger
Lives of Henri Albeit, Nietzschean Translator 117
Anthony Pym
Translators' Creativity vs. Linguistic and Contextual Constraints
Translators' Creativity versus Sociolinguistic Constraints 127
Eugene A. Nida
Linguistic and Communicative Constraints on Borrowing and Literal Translation 137
Vladimir Ivir
Developing Translation/Interpretation Strategies and Creativity In-Training Development of Interpreting Strategies and Creativity 145
Laura Gran
Quality of Interpreting - a Binding or a Liberating Factor ? 163
Ivana Čeňková
Interpreting Strategies and Creativity 171
Ales sandra Riccardi
Consecutive Interpreting as a Decision Process 181
Degree of Text Awareness in Professional vs. Non-Professional Translators 189
Kerstin Jonasson
Creative Problem-Solving and Translator Training 201
Rosemary Mackenzie
Towards a Model of Strategies and Techniques for Teaching Translation 207
Maria Piotrowska
A Need for Reorientation: Creative Strategies for the Teaching of Translation into a Foreign Language 213
Silvia Roiss and Joanna Weatherby
Author Index 223
Subject Index 229
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