Principles of Services Marketing pdf epub mobi txt 電子書下載 2024

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Adrian Palmer

McGraw Hill Higher Education

2007-12-01

USD 67.05

Paperback

9780077116279

圖書標籤: 營銷學術

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发表于2024-09-20

Principles of Services Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Principles of Services Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

Principles of Services Marketing 下載 mobi epub pdf txt 電子書

著者簡介

艾德裏安•帕爾默（Adrian Palmer），英國斯旺西大學商業與經濟學院營銷學教授，法國雷恩商學院客座教授。在成為學者之前，他在旅遊業有豐富的管理經驗。被授予營銷學博士學位之後，他在服務質量、客戶體驗和買方賣方關係等課題上做瞭大量研究，成果發錶在Journal of Marketing Management, European Journal of Marketing, Journal of Services Marketing等學術期刊上。帕爾默教授在世界各地講授服務營銷，曾在中國和東南亞開過幾次研討會。