In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision." Told in Lou Gerstner's own words, this is a story of an extraordinary turn-around, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run. Read by Edward Herrman With an introduction Read by the Author
郭士纳
郭士纳(Lou Gerstner,Jr.),IBM现任董事长、前任CEO。在加盟IBM之前,他是RJR纳贝斯克公司董事长兼CEO。此前还在美国运通公司任总裁11年,兼任其最大的分公司董事长兼CEO此前,他还曾任麦肯锡管理咨询公司总监。他在达特茅斯学院获工程学学士学位,在哈佛商学院获工商管理硕士学位。
郭士纳那本《谁说大象不能跳舞》很早就听说过,也一直想看,这回终于实现这个愿望了,看完之后感觉确实不错,实践经验丰富的人写书有一大优点就在于真实,并且见解也很有说服力。郭士纳入主IBM时面临的走下坡路的巨型公司,也就是“大象”,人们都不敢设想它还会起死回生,...
评分“这不是大象能否战胜蚂蚁的问题,这是一只大象能否跳舞的问题。如果大象能够跳舞,那么蚂蚁就必须离开舞台”。这句铿锵有力的话,给我的印象很深。让我把它写在这里。 坦率地说,这本书我读得很累。在很多次,他都变成了我催眠的良好工具(甚至比英语书还好)。读到一半的时候...
评分《谁说大象不能跳舞(Who Says Elephants Can't Dance?)》是IBM前CEO郭士纳的自传。虽然我不是从事IT管理的人,没有这方面的任何经验,但细细读来仍觉收获颇多。 1.没有最好的单位,只有最优秀的人 曾几何时,IBM作为成功企业的典范成为许多人就职的梦想。但当郭士纳接手...
评分文/老钱 那些曾经辉煌过、后来却逐渐衰落了的大企业,是否可以根据变化了的情况及时调整战略,促成业务模式和企业文化之转型,进而焕发出第二春来? 看《谁说大象不能跳舞》前我觉得很难,看完这本书后我依然觉得很难,但知道这种事在一个叫做IBM的伟大企业里发生过。 正如本...
评分最近在读同事借给我的老书《谁说大象不能跳舞?》,作者是IBM的CEO郭士纳,主题是变革,感同身受。让一家有着辉煌历史的公司重现活力是件很困难的事情,事实上让任何一个组织充满活力都不是很容易的事情,谁说小象就一定能跳舞?年轻的冲动更容易被官僚的体制或者自以为是...
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