圖書標籤: 營銷 廣告
发表于2024-12-26
Consumers pdf epub mobi txt 電子書 下載 2024
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
評分
評分
評分
評分
Consumers pdf epub mobi txt 電子書 下載 2024