Inspiration

Inspiration pdf epub mobi txt 電子書 下載2025

出版者:
作者:Ind, Nicholas; Watt, Cameron J.;
出品人:
頁數:192
译者:
出版時間:2004-6
價格:$ 71.19
裝幀:
isbn號碼:9781403920584
叢書系列:
圖書標籤:
  • S2 
  •  
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This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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