Public Relations Cases

Public Relations Cases pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Hendrix, Jerry A.
出品人:
页数:496
译者:
出版时间:2003-6
价格:$ 91.47
装帧:
isbn号码:9780534606107
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The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.

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