Marketing Tourism Destinations pdf epub mobi txt 电子书 下载 2024


Marketing Tourism Destinations

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Heath, Ernie; Heath, Linda Ed.; Wall, Quinton
1992-2
240
578.00元
9780471540670

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发表于2024-11-12

Marketing Tourism Destinations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Tourism Destinations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Marketing Tourism Destinations pdf epub mobi txt 电子书 下载 2024



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The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege. Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as: Regional goal and strategy formulation The strategic marketing planning framework Environment and resource analysis Target marketing and regional positioning strategy Regional marketing mix strategy and more, with cases and examples applicable to different parts of the world. From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.

Marketing Tourism Destinations 下载 mobi epub pdf txt 电子书

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