Marketing Management in the 21st Century pdf epub mobi txt 电子书下载 2024

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Noel Capon

Prentice Hall

2001-01-15

637

USD 140.60

Paperback

9780139156953

图书标签: 管理

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发表于2024-12-27

Marketing Management in the 21st Century epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management in the 21st Century pdf epub mobi txt 电子书下载 2024

图书描述

For introductory MBA Marketing courses. Designed to meet the needs of both marketing and non-marketing specialists. This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager-not just the marketer-needs to know about developing marketing strategy and managing the marketing process. It provides a set of concepts and ideas for approaching marketing decisions, on providing a common language with which to think about marketing issues, and on the structuring and analysis of managerial problems in marketing. It prepares future general managers and CEOs to deal with core marketing issues by providing a way of thinking strategically about the firms' products, services and markets.

Marketing Management in the 21st Century 下载 mobi epub pdf txt 电子书