International Marketing Research pdf epub mobi txt 電子書下載 2024

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Kumar, V.

1999-8

448

$ 226.00

9780130453860

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发表于2024-11-23

International Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

International Marketing Research pdf epub mobi txt 電子書下載 2024

圖書描述

Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.

International Marketing Research 下載 mobi epub pdf txt 電子書