Punk Marketing pdf epub mobi txt 电子书下载 2024

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Richard Laermer

Morgan James Publishing

2008-03-01

USD 29.95

Audio CD

9781600373886

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发表于2024-11-24

Punk Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Punk Marketing pdf epub mobi txt 电子书下载 2024

图书描述

The Marketing Revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometime controversial, but always a lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power.

Punk Marketing 下载 mobi epub pdf txt 电子书