For the 1-semester course in Microeconomic Principles. This easy to read and accessible text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Microeconomics: Explore & Apply, only 18 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include strong coverage of consumer and producer surplus; and straightforward coverage of market structure (Ch. 10), which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail.
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