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Humans just aren't entirely rational creatures.
We decide to roll over and hit the snooze button instead of going to the gym. We take out home loans we can't possibly afford. And did you know that people named Paul are more likely to move to St. Paul than other cities? All too often, our subconscious causes us to act against our own self-interest.
But our free-market economy is based on the assumption that we always do act in our own self-interest. In this provocative book, physician Peter Ubel uses his understanding of psychology and behavior to show that in some cases government must regulate markets for our own health and well-being. And by understanding and controlling the factors that go into our decisions, big and small, we can all begin to stop the damage we do to our bodies, our finances, and our economy as a whole.
Ubel's vivid stories bring his message home for anyone interested in improving the way our society works.
點擊鏈接進入中文版:
直覺:為什麼我們左右不瞭自己的生活
中文版的名字叫“直觉”,而英文的却是“自由市场的疯狂”。英文书名更加贴近作者的思想。肯定是中信出版社的营销定位的问题,推出一系列两个字书名的经济科普书,强化品牌意识! 作者是一名医生兼经济学、心理学专家,书中描写了自由市场的“无形之手”过渡自由化,加上应该理...
評分假设你喜欢香草冰淇淋,而不喜欢榛果冰淇淋。现在给你两个选择,干少量的工作然后得到香草冰淇淋,或者很多的工作然后得到榛果冰淇淋,你会怎么做?如果你是理性的,和大多数人一样,你会干少量的活然后得到香草冰淇淋。把局势稍微转换一下,你干少量的工作可以得到60元,干很...
評分但书的内容确实不错,很多实例和企业。其实和营销有挺大的关系。但没有太多耐心去看啊,最后。所以可惜了。并且文章思路好像不是很有逻辑,真的好像行为经济学。不过我觉得应该是非主流行为经济学,是叫人如何理性地选择生活中的消费和饮食。是减肥和失眠的好书
評分一 我记得亚里士多德曾说,人是理性动物。这个说法看上去很有道理。我们从直觉上就会觉得,我们和动物不一样。我们对动物那简直就不是一个维度的。人类自称铲屎官,但是我从没有见有一只猫把人类当宠物的。我们觉得自己有理性和灵魂或说意识,动物没有。康德就认为自然给我们理...
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