Sales Promotion pdf epub mobi txt 电子书 下载 2024


Sales Promotion

简体网页||繁体网页
Roddy Mullin
Kogan Page
2008-04-28
300
USD 49.95
Paperback
9780749450212

图书标签: 促销  promotion  marketing   


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发表于2024-12-23

Sales Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Sales Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Sales Promotion pdf epub mobi txt 电子书 下载 2024



图书描述

Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, "Sales Promotion" details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. "Sales Promotion" includes new developments in the field, exploring the use of new media such as sms, mms, interactive TV and web-based advertising. It also considers the effects of the 2005 gambling act, and each chapter features a new interactive self-study question-and-feedback section. "Sales Promotion" is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, "Sales Promotion" can help you to get ahead and stay ahead of your competitors. The topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and, researching and evaluating your promotion.

Sales Promotion 下载 mobi epub pdf txt 电子书

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Sales Promotion pdf epub mobi txt 电子书 下载
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经典书籍,每看一次都有新收获

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经典书籍,每看一次都有新收获

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