"Excellent." -- The Reader's Review

"Anybody contemplating the study and pursuit of folklore... will benefit from reading this presentation thoroughly to determine your place in this most exciting scholastic world." -- Come-All-Ye

This is the most complete and up-to-date study of folklore and folklore methodologies available. The authors describe the pervasiveness of folklore, including its uses in literature, films, television, cartoons, comic strips, advertising, and other media in a variety of cultures.

Table of Contents

Introduction

Chapter 1: Folklore and Its Study

Folkore As Historical Artifact

Chapter 2: Folkloristics as an Historical Science

Chapter 3: Survival, Continuity, Revival, and Historical Source

Folklore As Describable and Transmissible Entity

Chapter 4: Folklore as Genre and Type

Chapter 5: The Dissemination of Folklore

Folklore As Culture

Chapter 6: Folklore in Cultural Contexts

Chapter 7: Folklore in the Culture of Groups in Contact

Folklore As Behavior

Chapter 8: Folklore and Human Psychology

Chapter 9: Folklore as Personal Resource

Conclusion

Chapter 10: In Retrospect

Index

ROBERT A. GEORGES is Professor Emeritus in the Folklore and Mythology Program at the University of California, Los Angeles. He is the author of numerous publications, including (with Michael Owen Jones) People Studying People: The Human Element in Fieldwork.

MICHAEL OWEN JONES is Professor in the Folklore and Mythology Program at the University of California, Los Angeles. He is the author of Exploring Folk Art: Twenty Years of Thought on Craft, Work, and Aesthetics and co-author, with Robert A. georges, of People Studying People: The Human Element in Fieldwork.