具体描述
This is a practical pocket-sized guide to globalisation which will give you the information and skills to succeed. Align your business processes, relationships, ethics and strategic goals to make the most of local and global business opportunities. You'll find out how to manage adversity and develop a global strategy. Plus, tips, dos, don'ts and taboos, highlights on key subjects, 'SOS' hints on what to do in a particular situation and real-life case studies explain the key concepts of globalization and how they apply to people, technology and services. Read it cover to cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your business takes you.
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