Services Marketing in Asia - A Case Book pdf epub mobi txt 电子书下载 2024

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Jochen Wirtz

Prentice Hall

2005-05-31

472

USD 34.00

Paperback

9789812449436

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发表于2024-11-28

Services Marketing in Asia - A Case Book epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Services Marketing in Asia - A Case Book pdf epub mobi txt 电子书下载 2024

图书描述

Asias service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market a case book focusing on services marketing in Asia. The cases address current and important issues in services marketing, ranging from marketing professional services, new service development to brand development, revenue management, customer asset management and CRM strategy design and implementation. The cases are specifically selected for use in advanced undergraduate, MBA and executive education. They also provide valuable insights to service managers on how to succeed in Asia.

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Services Marketing in Asia - A Case Book 下载 mobi epub pdf txt 电子书