Designer Politics pdf epub mobi txt 電子書 下載 2024


Designer Politics

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Scammell, Margaret
Palgrave Macmillan
27 Mar 1995
360
0
9780333586723

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发表于2024-11-11

Designer Politics epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Designer Politics epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Designer Politics pdf epub mobi txt 電子書 下載 2024



圖書描述

'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times `...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.

Designer Politics 下載 mobi epub pdf txt 電子書

著者簡介

Maggie Scammell is a lecturer in media and communications. She was appointed to the LSE in January 1999. Before that she was for five years a lecturer at the School of Politics and Communications at the University of Liverpool, and a Research Fellow at Joan Shorenstein Center for Press/Politics, at the John F. Kennedy School of Government, Harvard University. She took her PhD at the LSE, investigating the Thatcher government's use of marketing and public relations.

http://www.lse.ac.uk/collections/media@lse/whosWho/margaretScammell.htm


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