圖書標籤: 政治 語言 工具書 傳播學 傳媒 FrankLuntz
发表于2024-11-08
Words That Work pdf epub mobi txt 電子書 下載 2024
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.
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Words That Work pdf epub mobi txt 電子書 下載 2024