Marketing Research pdf epub mobi txt 电子书下载 2024

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Marcus Schmidt

Prentice Hall

2006-07-07

632

USD 140.60

Paperback

9780273646358

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发表于2024-12-27

Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

Marketing Research 下载 mobi epub pdf txt 电子书