Product Juggernauts pdf epub mobi txt 電子書下載 2024

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Jean-Philippe Deschamps

Harvard Business School Press

1995-03

480

USD 29.95

Hardcover

9780875843414

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发表于2024-11-26

Product Juggernauts epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Product Juggernauts pdf epub mobi txt 電子書下載 2024

圖書描述

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

Product Juggernauts 下載 mobi epub pdf txt 電子書